It is now officially confirmed that Apple has acquired Shazam, for a price currently rumoured to be around £300 million. This news has come just days after it was being speculated about by many high profile technology websites.
An Apple spokesperson commented to The Verge
“We are excited to announce that Shazam has entered into an agreement to become part of Apple,” Shazam said in a statement to The Verge. “Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”
Shazam was founded all the way back in 1999 and has since become the largest song-identifying software in the world. Hear a song but don’t know what it is? Open the Shazam app on your smartphone and it will tell you. It’s awesome technology and is something that has been replicated by many companies over the years.
Why has Apple acquired Shazam?
It’s most likely for Shazam’s wealth of data that it’s gained over its long lifespan. This data can be integrated into Apple Music to improve and strengthen the music streaming platform. By doing this Apple may be able to more accurately recommend songs to its users. This is something that its biggest competitor, Spotify, is far superior at doing.
One of iOS 11’s standout features is its AR (Augmented Reality) capabilities. AR is something that Shazam has been actively developing and working on over the last year. Apple could potentially integrate Shazam’s AR technology right into iOS 11. Maybe even directly into the iOS camera app? It’s perhaps not the fundamental reason why Apple acquired Shazam, but it’s something that no doubt made the deal a little sweeter for Apple.
It’s also worth noting that Apple uses Shazam’s services already. If you ask Siri what song is playing, Siri will listen and use Shazam’s data to retrieve the song. This feature may be something that Apple would like to enhance.
It’s unlikely that Apple acquired Shazam simply for the song recognition technology; they could quite easily write software which does the same thing, after all, that’s exactly what Google did. If there’s a song playing near to you, Google’s Pixel 2 smartphone will display what song it is on its always on display. This means that you know exactly what’s playing without even having to touch your phone, pretty cool.
Apple acquired Shazam and that’s great!
As with all acquisitions, chances are it will be a while before we start to see any major changes. Shazam and Apple music will both look and function the same way for now. That being said, however, it’s an exciting deal and consumers should see it as such. Nothing comes close to Spotify’s music recommendations as it stands right now. Maybe Apple acquiring Shazam could change that.